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How to reduce unauthorized file sharing

Practical ways to limit how much your product gets passed around for free.

Written by
The Ferry content team
Updated
January 16, 2026
Published
October 5, 2025
A creator in glasses focused on work at a laptop

You can't block it completely, but you can cut it down a lot

Once a file is on a buyer's device, there's no way to guarantee they never share it. A more realistic goal is making sharing more inconvenient or riskier than it's worth to the person doing it.

Attach identifying information to the file

Watermarking a PDF, video, or image with the buyer's name or email makes people think twice before posting it publicly, since it can be traced back to them.

Favor gated, hosted content over downloadable files

Video or documents that only load behind a login are much harder to pass around than a PDF or MP4 that can be forwarded in one message.

Limit devices or download counts

Capping how many times a file can be downloaded, or how many devices an account can be used on, makes casual mass-sharing noticeably more annoying to do.

Watch for unusual activity

An account with a sudden spike in downloads or views compared to its normal pattern is worth a closer look.

Conclusion: don't punish your real buyers to catch a few

Overly strict protection — heavy DRM, aggressive limits — usually annoys legitimate buyers more than it stops determined piracy. Favor lighter measures that keep the experience good for the vast majority who paid honestly.

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