Promotions and discounts

To help customers recognize the value of a special offer, you can display the original price crossed out next to the discounted price. This visual cue acts as a simple yet powerful psychological trigger, encouraging purchasing decisions.

Countdown timers on limited offers create urgency and nudge buyers to act. With Ferry Cart you can add a countdown to the whole checkout or to specific variants. It works well for course launches or early-bird pricing for a workshop.

Creating a promo code is a great option if you prefer not to apply a discount across your entire checkout. You can opt for a code that reduces the price by a specific amount or percentage.

Important: showing a promo code field by default can send buyers off checkout to hunt for deals, or annoy them when they see a discount exists. Instead, only turn the field on when you have a code, or share a special link that opens the field or applies the discount automatically.

Waitlists are an excellent tool for capturing potential leads when a product is out of stock, temporarily unavailable or not yet launched. If you enable it and your product runs out of stock or will be unavailable, we allow potential buyers to register helping capture more leads.

An order bump adds a companion product right on the checkout page, and buyers just tick a box to add it. Pair it with price variants (like "Ebook" and "Ebook + video") and a short note on the extra value to encourage upgrades.

Ferry Cart cross-sells suggest a related product on the thank-you page after purchase. Just pick the cross-sell product and add a discount to lift conversions.

We also help you use discounts to bring back buyers who abandoned checkout. Our checkout recovery can reach out to them, sometimes with a personal discount such as 5% or 20% off, to encourage them to finish the purchase.

Together, these promotional tools (crossed-out prices, countdown timers, promo codes, waitlists, order bumps, cross-sells and checkout recovery) work as one to improve your sales process so you earn more without extra effort.