20 best Etsy alternatives in 2026: features, pricing, pros and cons

Etsy is a great place to find your first buyers. Shoppers arrive already looking for printables, planners and handmade gifts, so a new shop can get sales without an audience.

But many sellers eventually want more control. Fees add up across listings, transactions and ads, similar products crowd search results, and the buyer relationship belongs mostly to the marketplace. The good news is that you do not have to choose just one channel.

The alternatives below fall into two groups. Marketplaces bring traffic but set the rules and take a cut. Your own store or checkout gives you control over branding, pricing and customer data, but you have to bring the visitors yourself.

Many successful sellers use both: a marketplace to get discovered and their own store for repeat buyers, bundles and higher-margin offers. Keep that in mind as you read through the list.

Ferry lets you sell digital products such as templates, e-books, courses, memberships and event tickets from your own page. Buyers pay through a one-page checkout with VietQR or bank transfer, and order confirmations are sent automatically.

You also get upsells, order bumps, discount codes, checkout recovery, an affiliate program, email automations and a landing page builder. Ferry is free with no monthly fee, charges just 5% per successful order, and the money goes straight into your account. It is focused on digital products, so it is not the place for shipping physical handmade goods.

Shopify is a complete platform for building an online store, with themes, inventory, shipping tools and a huge app store. It handles physical and digital products, and it grows with you from a side project to a large brand.

It runs on a monthly subscription, and many useful features come from paid apps. You also need to drive your own traffic, since there is no built-in marketplace audience.

Amazon Handmade is a section of Amazon reserved for artisans who make their products by hand. Sellers must apply and be approved, which keeps mass-produced items out.

The reach is enormous, but so is the competition, and Amazon takes a referral fee on each sale. It is only for physical handmade items, not digital downloads.

eBay works well for vintage items, collectibles, craft supplies and unique handmade pieces. It supports both auctions and fixed-price listings, which is useful when you are not sure what an item is worth.

Fees are charged on sales, and the audience is less focused on handmade style than Etsy's. It is also not a natural home for digital products.

Big Cartel was built for artists and makers who want a small, clean store. It has a free plan for a limited number of products and paid plans for larger catalogs.

It is easy to set up and pleasantly simple. The flip side is fewer advanced features, so fast-growing shops may outgrow it.

Squarespace is known for polished templates, which makes it a favorite for photographers, designers and makers who care about presentation. Its commerce features let you sell physical products, digital downloads and services.

It uses a subscription model, and its commerce tools are less extensive than a dedicated e-commerce platform. It is a good fit when your website and portfolio matter as much as your shop.

Wix offers a flexible drag-and-drop editor and an online store feature for physical and digital products. Beginners can get a site live quickly without touching code.

Selling requires a paid plan, and the freedom of the editor can make it easy to build a cluttered design. It suits sellers who want a website first and a store second.

WooCommerce is a free, open-source plugin that turns a WordPress site into a store. You get deep control over everything, from product types to checkout flow, plus a large ecosystem of extensions.

The catch is maintenance. You handle hosting, updates, security and backups, and premium extensions add cost, so it works best if you or someone on your team is comfortable with WordPress.

Gumroad is a popular way to sell printables, e-books, brushes and presets through a simple product link. There is no monthly fee; instead, it takes a percentage of each sale.

It is fast to launch and easy to share on social media. Customization and discovery are limited, and payment methods lean toward international cards and PayPal.

Payhip is a strong option if your Etsy shop is mostly digital. It supports downloads, courses, coaching and memberships, with coupons and affiliates included.

It has a free plan with a transaction fee and paid plans that reduce it. Like other global tools, it is built for card and PayPal buyers.

Sellfy combines a digital product store with print-on-demand merchandise, so you can sell a design as a download and as a printed shirt or mug. Setup is straightforward and needs no technical skills.

It is subscription-based and has no marketplace audience, so traffic is up to you. It pairs well with an existing social media following.

Creative Market focuses on fonts, graphics, templates, mockups and other design resources. If you sell digital assets to designers, the audience is a very good match.

The marketplace takes a commission on each sale, and competition in popular categories is strong. It is not a place for physical handmade goods.

Folksy is a marketplace for handmade crafts, centered on makers based in the United Kingdom. It has a friendly, community feel and a clear focus on genuine handmade work.

Its audience is much smaller and more regional than Etsy's, so it works best as an extra channel for UK-based sellers. Shipping from outside the UK makes it less practical for most other makers.

Redbubble lets artists upload designs that are printed on stickers, apparel, posters and more whenever someone orders. The platform handles printing, shipping and customer service.

You set your margin on top of the base price, but you have limited control over branding and the customer relationship. It is a good way to earn from artwork you already have.

Society6 is another print-on-demand marketplace, known for art prints, wall art and home decor made from independent artists' designs. Like Redbubble, it takes care of production and delivery.

Earnings per item are modest and you have little control over pricing presentation. It works best for illustrators with a large catalog of designs.

Zazzle focuses on customizable products such as invitations, cards and gifts, where buyers can add their own names or text. Designers earn a royalty when their templates are ordered.

It suits stationery and event designers in particular. As with other print-on-demand sites, you trade control for convenience.

Ko-fi started as a way for fans to support creators with small tips, and now also offers memberships, commissions and a shop for digital and physical items. It is simple and creator-friendly.

It works best when you already have an audience that knows and likes your work. Payments rely on international methods such as PayPal and cards.

For sellers in Vietnam, Shopee is one of the most visited places to shop online. It brings a massive local audience, frequent sales campaigns and familiar payment and delivery options.

It is built around physical products, competition on price is intense, and the platform charges fees on orders. It is a strong channel for handmade goods but not for digital downloads.

TikTok Shop lets you sell products directly inside TikTok videos and livestreams. When a video catches on, a small handmade brand can get a wave of orders very quickly.

Results depend heavily on consistent content creation, and the platform charges fees on sales. It is best for products that look great on camera.

Facebook Marketplace is a simple way to reach buyers nearby, and it pairs well with selling in Facebook groups. Many Vietnamese sellers already take orders through Facebook posts and Messenger.

It is informal, with little in the way of store tools or buyer protection features for digital goods. Use it for local sales and to drive people to a proper checkout.

First decide what you sell. Physical handmade items point toward Shopify, Amazon Handmade, Shopee or TikTok Shop, while printables, templates and courses fit better on digital-first tools like Ferry, Gumroad or Payhip.

Then decide where your buyers are. If they are in Vietnam, local payment methods like VietQR and bank transfer matter more than any feature list. If they are overseas, card and PayPal support and tax handling become the priority.

Finally, weigh control against traffic. A marketplace helps you get discovered, while your own store lets you keep customer emails, run upsells and build repeat sales over time.

Leaving Etsy does not have to mean closing your shop. Start by adding one channel that fits your product and your buyers, move your best customers there, and grow from a base you control.